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The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.
This has left people with less time, space and access to conventional forms of dating.
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It is the second most common way of starting a relationship, according to a study by psychologists at the University of Rochester in the US.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
Compared to traditional dating where a person had to go to the bar or some other social meeting place with hopes of meeting a prospect, the internet has given users access to all types of people in a short time.
Online dating has lost its stigma over the past 10 years.
Although the reduction is across the entire population, it is more pronounced among young people.