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Profiles provide users with information about available partners in ways that once was impossible in real-time interactions.Whether a connection is made or a romantic relationship develops, the very possibility of one can ease a sense of isolation.
People most often seek others with similar backgrounds, interests, likes and dislikes -- "he also loves Sushi" or "she is a Giant's fan too." Whether these algorithms work or not -- ah, if only love was as simple as basic math -- the process of creating a profile as well as investigating others' can help users feel proactive in their search for companionship.
Being able to narrow or expand the pool of possibilities at will is especially empowering for women, who often prefer ruling out incompatible matches even before they begin.
Single people are reminded that there are many others out there looking to connect and willing to try new ways of doing so.
In theory, any user's profile can be potentially accessed, explored and "liked" by anyone signed in as a member.
Many singles report that online dating is simply easier than face-to-face connections.